This report also highlights how print delivery organizations can adapt their offerings to align with evolving customer expectations and cloud-first service models:

Partners should prioritize platforms that remove infrastructure burden for both themselves and their customers. No servers, no driver management, and centralized administration allow partners to scale services without increasing operational overhead.

Cloud platform insights should actively support sales and customer success— helping partners understand utilization, manage trials to successful outcomes, and proactively identify expansion opportunities rather than reacting to issues.

Make security a reason to win, not an objection to handle

Security-first cloud print platforms— with strong authentication, encryption, role-based access, and clear compliance postures— should be positioned as a competitive advantage. Security is increasingly a buying criterion, not a checkbox.

Partners should prioritize platforms that provide real-time visibility into print and scan outcomes, early warning of issues, and transparent service behavior— allowing them to resolve problems before users are impacted and keep customers informed with confidence.

Align portfolios with cloud-enabled devices and embedded apps

Cloud-ready devices and embedded applications should be central to partner strategies. Aligning with platforms that support pure cloud embedded terminals accelerates deployment, simplifies management, and future-proofs service delivery as cloud adoption increases.

31 | STATE OF PRINTING