In 2025, the market reached a tipping point in cloud adoption. After years of steady growth— from singledigit to double-digit percentages between 2021 and 2024— cloud deployments overtake on-prem globally.

This acceleration reflects more than market momentum. As customers made it clear that print wasn ' t a priority, we shifted our focus toward a cloud-first approach aimed at eliminating day-to-day print management. By responding to how customers actually want to engage with print, our“ No Print Management” shift helped unlock faster adoption as customers moved to cloud on their own terms.

of new deployments worldwide, now in cloud

Explosive growth in cloud print( and scan) deployments worldwide since 2023

6 | STATE OF PRINTING